Search Term Restrictions
Pay per click (PPC) search activity and brand name bidding is strictly forbidden by Wiggle.
This is including but not limited to PPC, Adword, AdSense, Content networks, Social Networks' advertisement etc.
The following keywords are brands exclusive to Wiggle and cannot be referenced in any paid search advertising which may compete against our current paid search strategies. Affiliates are required to add brands exclusive to Wiggle as broad match negatives across their paid search accounts. These are:
Chain Reaction Cycles
Affiliates are not permitted to bid on misspells or variations of our brand name as a keyword within paid search activity.
Examples: Wigle, Wigglle, Wigglle, life line, dbh etc.
|Hybrid terms: |
|Affiliates are not permitted to bid on brand plus derivatives (including misspells and variations) within paid search activity. |
|Example: Wiggle Cycle, Wiggle BMX Bike, Wiggle Race Face Prodigy OE Stem etc. |
|Ad copy restrictions: |
|Affiliates are not permitted to use any of our brand names within their ad copy for paid search activity. |
|For example: 'Wiggle Voucher Codes". This could result in suspension from the program and no further commission being accepted. |
|Domain Restrictions |
| Affiliates may not use domain names that contain the Wiggle brand names, any connotations of this brand name or any domain name that would falsely associate Wiggle with a 3rd party site. |
Example: www.wiggle.co.uk , www.wigle.co.uk, www.wigglecycle.co.uk, www.wigglediscounts.org, www.wiggle.affiliatesite.com
Affiliates are not permitted to bid on any of the merchant’s URLs nor link directly to any variation of this domain in any form of PPC activity– https://www.wiggle.co.uk
Any affiliates found to be bidding on brand terms or variations will be suspended from the program and commission will be rejected.