Search Term Restrictions
This is including but not limited to PPC, Adword, AdSense, Content networks, Social Networks' advertisement etc.
The following keywords are brands exclusive to Wiggle and cannot be referenced in any paid search advertising which may compete against our current paid search strategies. Affiliates are required to add brands exclusive to Wiggle as broad match negatives across their paid search accounts. These are:
- Wiggle Nutrition
- Wiggle Essentials
- Vitus Bikes
- Seal BMX
- Chain Reaction Cycles
Example: Wiggle, Kiron, dhb etc.
Affiliates are not permitted to bid on misspells or variations of our brand name as a keyword within paid search activity.
Example: Wigle, Wigglle, Wigglle, Kyron, life line, dbh etc.
- Affiliates are not permitted to bid on hybrid terms that contain our brand name (including misspells and variations) within paid search activity.
Example: Wiggle Cycle, Wiggle BMX Bike, Wiggle Race Face Prodigy OE Stem etc.
- Affiliates are not permitted to appear under search terms that contain our brand name and therefore we recommend adding our brand name as a negative keyword wherever possible.