Terms and conditions
Influencers & Social Media
As an affiliate you are obligated to clearly state to consumers when your content contains advertising in any form. As an approved Awin affiliate, you have undertaken to follow local laws and standards stated in parts 9.2.4 and 9.2.5 in our terms & conditions.
Recommendations from other industry sources for online marketing in the Nordic countries indicate as follows:
• You should clearly state in the beginning of your post (blog or social media) that the content includes advertising.
• You can choose to use different typefaces to further clarify that the content includes advertising.
• You can choose to use a specific background formatting to further clarify that the content includes advertising.
We encourage you to read up on this topic to secure that you follow current laws and standards, since it is your responsibility as an affiliate to follow them.