Berry Bros. & Rudd is Britain's oldest wine and spirit merchant, having traded from the same shop since 1698. We are honoured to hold two Royal Warrants for H.M. The Queen and H.R.H. The Prince of Wales.

Primary Region

United Kingdom


Terms and Conditions

Terms & Conditions

Once you have registered to be an affiliate with Berry Bros. & Rudd these are the terms on which we co-operate with you. These terms may be supplemented with other terms, such as with confidentiality or other agreements between us.

Commissions may be declined due to a sale been allocated to a different marketing channel or due to the same order being recorded twice. This will be flagged in the decline reason.

Subject to prior approval, Berry Bros. & Rudd allow the below promotional types of affiliates on the programme:




Discount Code




Sites with the below content are not allowed:

Adult sites, gambling sites, sites which promote violence or unseemly behaviour and any sites that in our sole discretion are not appropriate to our brand.

Only Berry Bros. & Rudd approved publishers may sell or promote Berry Bros. & Rudd products, events, services or otherwise. You must submit an approval request to Berry Bros. & Rudd before any publication on your website.

Without express permission to engage with users, any publisher found engaging in activity without the approval of Berry Bros. & Rudd will be immediately removed from the programme and their commissions will be declined.

Affiliates shall have a non-exclusive, non-transferable revocable right to use our links, names, logos and similar collateral for the sole purpose of promoting our services, although you may not alter any materials provided by us without our prior written permission.


If you operate a subnetwork through your publisher account, you must inform the Berry Bros. & Rudd affiliate team and a list of all URLs promoting Berry Bros. & Rudd should be supplied. Berry Bros. & Rudd reserve the right to decline individual URLs if not deemed editorially appropriate.

Any URL which joins a subnetwork will join on the Standard Awin Programme rates unless agreed otherwise in writing with Berry Bros. & Rudd.

Failure to adhere to these conditions may result in immediate removal from the Berry Bros. & Rudd programme of either the URL and / or where necessary, the subnetwork.

Disputed transactions

The merchant will investigate disputed transactions within 90 days from submission.

Affiliate Removals

Awin will review all affiliates on a monthly basis who have been inactive for the past three months. Inactive is defined in this instance as any affiliate who has not driven a sale within that time period. This may result in removal from the programme. Those affiliates who have been removed through inactivity are welcome to re-apply to the programme, but must go through the approval process once again. 

We reserve the right to refuse to take you on as an affiliate or to cease to have you as an affiliate, should any reason emerge, such as the need to comply with any of the foregoing terms.