Ava is a medical technology company dedicated to bringing innovation to women’s reproductive health. Ava uses sensor technology, clinical research, and data science to precisely monitor a woman’s menstrual cycle or pregnancy in real time.

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days

Terms and Conditions

Linking Methods and Creative

Affiliates may not alter any of the creative or text links available through the Affiliate Window interface.

Affiliates are requested not to hardcode banners into their sites, so that any creative updates can take immediate effect.

Use of Voucher Codes

Ava Women may issue voucher and/or promotional codes for affiliate use throughout the year. Generic voucher codes for affiliate use will be added to the discount code section of the interface. Affiliates may only promote codes that are provided through the Ava Women affiliate programme.

Exclusive codes will occasionally be available and are only for the use of the affiliate these exclusive codes are discussed with.  If an affiliate is found promoting a voucher code without prior permission the offending affiliate(s) will have all their pending commissions declined and will be suspended from the programme.

Where voucher codes are issued with an expiry date this should be clearly displayed alongside the code, and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise.

Any affiliate displaying expired codes without marking them as expired may be suspended from the programme.

Newsletter/Email Marketing/Content Marketing

Affiliates are not permitted to send any unsolicited email ("spam") under this Affiliate programme.

Affiliates must use the html email creatives provided by Ava Women. Any alterations to advert copy must be approved by Ava Women.

Should you wish to send out an alternate solus email please contact first so that Ava Women can approve the creative.

If you would like to include Ava Women in newsletter communications to your user base, you will be required to submit the communication for approval prior to sending (please submit approvals to

Please know, that also all other creative content (e.g. blog articles) must be submitted for approval prior to publishing. 

PPC Rules

Ava Women operate a strict policy on paid search activity. These terms and conditions are applicable on any ad platform, including, but not limited to search engines, content networks and social network ad placements.

Affiliates are not permitted to bid or appear on brand searches. Example: Ava Women,,, Ava bracelet

Affiliates are not permitted to bid or appear on misspells or variations of brand searches. Example: Ava Women, Women Ava, Ava Woman

Affiliates are not permitted to bid or appear on extended or hybrid brand searches. Examples, Ava Women Offers, Ava Women Voucher Code, promotional code, Ava Women bracelet, Ava fertility bracelet

Affiliates are not permitted to use the Ava Women trademark in any paid search activity, whether this is in advert text, copy or display URL's.

Affiliates must negative match the Ava Women brand name in any terms associated with voucher codes, discount codes and any other variations of these terms.

Unless explicit permission has been given no affiliate is allowed to perform direct linking PPC activity to the Ava Women website, this includes using the Ava Women website as a display URL.

Affiliates must not send traffic through automatic redirects on a webpage. Affiliates are not permitted to use the brand name (including misspells and variations) as a sub domain or sub folder. Examples:,,

There are no restrictions on keyword bidding on generic phrases such as "ovulation" and we actively encourage affiliates to use non-brand related PPC as a traffic driver providing they direct this to their own approved web site first.

For further PPC Terms and Conditions please refer to the PPC section of the interface.

Anyone found infringing on these terms and conditions will be contacted by Ava Women or Affiliate Window. Please note anyone found contravening these Terms and Conditions may have their commissions declined and face suspension from the programme.

User Generated Content:

Publishers are not permitted to publish any promotional material, including voucher codes, sales or offers, which are not explicitly published through the affiliate programme.

Publishers allowing their users to submit User Generated Content are to ensure that if User Generated Content is published, that content should not be monetised.

In respect of any promotional information provided by Ava Women to the affiliate in advance of any actual promotion, Ava Women shall specify an agreed date for the release of such promotional information. Until that release date, the affiliate acknowledges and agrees that the promotional information shall be considered sensitive commercial information and treated in strictest confidence. 

Advertorial Content

Any post published by an affiliate for which Cashback is to be received must be clearly labelled that it is an advert.

Ava Women returns policy

As Ava is a medical device, it is non-returnable and non-refundable except in the case of material defects covered by our one-year limited warranty.

Additional Information:

Commission will not be rewarded on bulk purchases through any affiliate (bulk purchase = a large quantity of the same item/s that are likely not intended for personal use but for re sale).

If you have any questions regarding this programme please contact the Ava Women Team.