We are the trendmakers in women’s fashion footwear, influencing and shaping the industry. The Koi studio is focused on the future of footwear: next big trends and styles. Plus we're strict on standards, so all our shoes are cruelty-free, animal-friendly.

Primary Region

United Kingdom


Terms and Conditions

Terms and Conditions

All affiliates are required to adhere to Koi Footwear's Terms & Conditions. These may be subject to change, but are included below for reference:

  • Affiliates must always promote Koi Footwear in a positive, relevant manner.
  • All affiliates who apply to the Koi Footwear affiliate program will be reviewed prior to a decision being reached. To maximise your chance of being accepted, clearly express your relevance and value to the Koi Footwear program in your application and only list the URL/URLs that you plan to feature Koi Footwear on. Any approvals, apply only to the urls provided at the time of application. You do not have permission to feature Koi Footwear on any sites that are not listed in your original application.
  • If you wish to feature Koi Footwear on other sites that you own, please contact the Affiliate Manager
  • Newsletter allowed with explicit permission of Koi Footwear and dependent on content - must be pre-approved
  • Retargeting and Remarketing only allowed with explicit permission of Koi Footwear and dependent on content - must be pre-approved
  • Affiliate sites must be complete and not under construction

The following affiliate sites or behaviors are not permitted on the Koi Footwear affiliate programme:

  • Under construction  
  • Contain adult content or are pornographic or sexually explicit.
  • Promote violence, discrimination, terrorism, drug use, harassment, or other illegal activities.
  • Use spyware or phishing techniques or are motivated by fraudulent and dishonest practices.
  • Adopt black hat web practices.
  • Work against the interest of Koi Footwear
  • Participate in fraudulent activities
  • Affiliates are not allowed to brand bid on Koi Footwear or any of their categories or products on any Search Engine 
  • Advertise Sale against Koi Footwear products if the products are not actually in Sale
  • Koi Footwear reserve the right to withhold commission payments to any affiliate found to be in breach of these terms
  • Affiliates must not reproduce lifestyle images or product content from the Koi Footwear website   
  • Any usage of the Koi Footwear logo or creative must be approved and be in line with current season
  • Affiliates are requested to use only creative available within their affiliate account in their promotion of Koi Footwear. Please contact us if there is an additional size that you require
  • Affiliates are requested not to hard code banners into their sites so that updates made to the creative available through Affiliate Window will automatically have immediate effect
  • Affiliates promoting Koi Footwear products must show products in local currency
  • Any voucher codes promoted must be provided through the Koi Footwear Affiliate Programme. We reserve the right to withhold payment if non-authorised voucher codes are used in an affiliate sale. Affiliates found to be using unauthorised voucher codes may face immediate suspension from the programme

Koi Footwear reserves the right not to honour any commissions that have been generated in a fraudulent or dishonest manner. Any affiliate found to be acting in a fraudulent or dishonest manner faces immediate expulsion, with any pending commissions withheld.