John Lewis & Partners offers a wide selection of products from John Lewis & Partners' fashion, home, gift and technology range.

Primary Region

United Kingdom


Cookie Length

30 Days


Terms and Conditions

Brand exclusions

Please note that affiliates are forbidden to promote the following brands via the John Lewis & Partners affiliate programme: Apple, Aspinal, Astley Clarke, Chanel, Coast, Dior, Gant, Hobbs, Hugo Boss, Jacques Vert (along with their sister brands Planet, Precis and Windsmoor), Jaeger, Jigsaw, Jo-Malone, MAC, Magimix, Michael Kors, Mint Velvet, Miss Selfridge,  Molten Brown, Mulberry, Oasis, Phase Eight, Reiss, Tumi, Warehouse, Whistles, White Stuff.

Please do not refer to promotions as 'sales'. Due to strict brand guidelines, John Lewis & Partners will never go into sale. They will hold Price Match events, which will be communicated to affiliates. Clearance events are held twice a year, which will also be communicated in the run up to the event.

Programme membership

The programme membership will be based on brand and demographic fit, which we will assess on an ongoing basis. If any affiliate fails to meet the threshold for this then we will be in touch to discuss the partnership moving forward.  Affiliates who remain inactive 6 months after join date will also be reviewed on this basis.

Please note that while John Lewis & Partners is happy to discuss exposure opportunities with affiliates, affiliates must not release confidential or sensitive information around campaigns into the public domain at any time before this is live on the John Lewis & Partners site and/or has been approved to do so by the John Lewis & Partners affiliate team. Any breaches of confidentiality may result in immediate suspension from the John Lewis & Partners affiliate programme.

Discount code/Voucher use

Affiliates are not allowed to publish any discount/voucher codes on their site(s) that have not been verified by the John Lewis & Partners affiliate team.

Email Marketing

Prior to distribution, all email marketing must be sent to the John Lewis & Partners affiliate team for approval.


Affiliates are not permitted to alter any of the creative or text links available through the Awin interface.


All copy featured on affiliate sites must be taken directly from the John Lewis & Partners site, unless provided by the John Lewis & Partners affiliate team.

Cookie Period

30 days

Sub Networks

Any affiliate promoting as a sub network should be in contact with the John Lewis & Partners team on a weekly basis. Please get in touch with if you have any questions.