Ampler – Branding Guidelines
Who We Are
Ampler is an Estonian e-bike company founded in 2016. We design lightweight, beautifully simple, and intuitive e-bikes for everyday city life. Everything – from engineering to assembly and service – happens under one roof in Tallinn. Over 30,000 riders across Europe trust Ampler for quality, design, and effortless riding.
What Sets Us Apart
Human-first urban mobility – designed for real people, real cities
Radical simplicity – intuitive tech, no over-complication
USB-C frame charging – world’s first, practical & future-proof
Lightweight & natural – ~14–17kg, rides well even without motor
Built to last – serviceable, repairable, with trusted components
European-made – designed and assembled in Estonia with renewable energy
Honest support – warm, human service before and after the sale
Core Product Lines
Nova / Nova Pro – everyday city bikes, USB-C charging, inclusive sizing
Curt – fast, minimalist, sportiest ride
Curt Anyroad – versatile, stable, built for longer mixed-terrain rides
Brand Voice
Clear & concise – simple, practical language
Human-first – warm, direct, no jargon
Design-conscious – precise, clean, elegant tone
Emotionally intelligent – highlight freedom, ease, independence
Grounded in truth – explain benefits, avoid hype
Content Pillars
Freedom & Feel – what it feels like to ride Ampler
Simplicity & Design – clean, practical, beautiful
Trust & Service – human, reliable, supportive
Sustainability & Longevity – repairable, durable, circular
Community Connection – real riders, real stories
